#mobile billboard ads

[sffgtrhyjhmnzdt]

The Power of Digital LED Billboard Trucks for Your Advertising Campaign

In today’s competitive marketplace, grabbing attention is more challenging and more essential than ever. Digital LED billboard trucks have emerged as a game-changing solution, allowing brands to break through the noise with vibrant, mobile advertising that reaches audiences directly. Whether you’re running a promotion, hosting an event, or building brand awareness, these trucks offer unmatched versatility and impact.

If you’re considering this innovative advertising solution, now is the perfect time to explore options like a mobile billboard truck for sale in Miami or investing in custom mobile billboard ads tailored to your campaign goals.

What Are Digital LED Billboard Trucks?

Digital LED billboard trucks are vehicles equipped with high-definition LED screens capable of displaying dynamic advertisements, videos, and messages. Unlike traditional static billboards, these trucks are mobile, giving advertisers the ability to reach diverse audiences in multiple locations throughout the day.

Why Choose Digital LED Billboard Trucks?

Mobility: These trucks take your message where your audience is, ensuring maximum visibility in high-traffic areas, events, or neighborhoods.

Dynamic Content: Rotate ads, showcase videos, or update messages in real-time for a fresh and engaging experience.

High Impact: Bright, eye-catching LED screens ensure your ads stand out, even in crowded or visually competitive environments.

Cost-Effective: A single mobile billboard truck can cover multiple locations, offering more value than static alternatives.

Mobile Billboard Ads: The Future of Advertising

The flexibility of mobile billboard ads makes them an excellent choice for businesses and organizations of all sizes. These ads can be updated in real-time to reflect promotions, news, or urgent announcements. Whether parked in a high-traffic area or cruising through busy city streets, digital billboard trucks ensure your message is always front and center.

Why Digital LED Billboard Trucks Are the Future of Advertising

Digital LED billboard trucks bring a modern twist to traditional OOH advertising. Their ability to move your message to the right places at the right times, combined with dynamic and engaging visuals, makes them one of the most effective tools for reaching today’s busy consumers.

Whether you’re renting for a single campaign or investing in a mobile billboard truck for sale to build your advertising arsenal, these trucks offer unmatched value and versatility.

[mediatrucksinc]

How to Increase Your Brand’s Visibility Through Mobile Advertising Truck in Toronto, ON

In the bustling market of Toronto, ON, maximizing your brand’s visibility is crucial for its success. The best way is to get a mobile advertising truck in Toronto, ON. It’s an innovative, dynamic and eye-catching approach to modern marketing. This method stands out, giving your brand unique opportunities to capture the attention of a diverse audience. 

Now the question is how to increase visibility with mobile advertising billboards in Toronto, ON. It’s not just about driving a truck around the city, but a lot more than that. Mobile billboard ads require strategic planning, creative design and understanding of Toronto’s diverse demographics. 

Ways to increase your brand’s visibility through mobile billboard ads in Toronto, ON 

Plan out the route 

As truck advertising offers mobility, you should first define its route. Make sure your truck reaches every part of the city, focusing on specific demographics and high-traffic areas. 

When planning out the route for the truck, be strategic. You should identify the areas where your target audience is most likely to be found. You can opt for busy streets, shopping centers, tourist attractions and business districts. 

Other than route, define the time for your mobile advertising truck in Toronto, ON. During peak hours, your advertisement can be seen by the largest possible audience. 

Choose an eye-catching design and messaging 

To increase visibility, a design and message play an important role in mobile advertising billboards in Toronto, ON. So, they should be eye-catching and memorable. 

For billboard designing, choose bold colors with a proper contrast. Talking about messaging, make it clear, concise and engaging. Keep in mind that people have only a few minutes to view your mobile billboard ads. 

To get an immediate response from viewers, include a call to action, which can be a website or a phone number. 

Incorporate technology 

Today, nothing is effective without technology. It’s said that use of advanced technology like LED displays allows for more dynamic and interactive advertisements. On the LED screen, you can show moving images and make changes in the messages. 

Other technical input can be the use of social media elements or QR codes to create a more interactive experience. This can encourage your audience to engage with your brand online. 

Follow legal compliance and ethics 

Mobile advertising billboards in Toronto, ON have to follow specific laws and guidelines. You should understand these laws and guidelines and follow them strictly. This is important for your campaign to run smoothly without legal hitches. 

Other than this, by respecting ethical standards, you can maintain the positive image of your brand. These standards include avoiding use of sensitive locations and messages as well as following safe driving practices. 

Measure effectiveness 

Using mobile advertising billboards in Toronto, ON is not enough to increase the visibility of your brand. To know the performance of your campaign, measure its effectiveness using different methods. 

A few of the methods are using tracking tools like GPS for route verification, taking customer surveys,  analyzing website traffic and tracking sales. With these details, you can make informed decisions for future campaigns. 

Final Thoughts

A blend of strategic innovation and creative marketing is required to increase the visibility of the mobile billboard ads in Toronto, ON. So, it’s advised to work with professionals for the same.  If you are looking for someone to help you in Toronto, ON, come to Media Trucks INC. It has the largest network of trucks for mobile advertising billboards.

[information-blog-ooh]

Connecting with Your Audience in 2024 using Mobile Billboard advertising

Hey there! Ever wonder how businesses manage to catch your eye while you're out and about?

Well, one way they do it is through mobile billboard advertising. In this blog post, we'll chat about what exactly mobile billboard advertising is, why it's so darn important, and how businesses can use it to reach folks in bustling cities like Los Angeles, New York, Chicago, Washington DC, Miami, Florida, Charlotte, North Carolina, and throughout California.

1. What's the Deal with Mobile Billboard Advertising?

Picture this: big signs plastered on trucks or vans cruising around town. These signs shout out a business's message, deals, or products. They're pretty hard to miss, right? That's mobile billboard advertising in action!

2. Why Should We Care About Mobile Billboard Advertising?

Think about it. We're bombarded with ads online and on TV all day long. But mobile billboards? They're different. They're right there in front of us as we go about our day in cities. Whether we're strolling down the street or stuck in traffic, those moving trucks make sure we can't miss their ads. That's what makes mobile billboard advertising so effective!

3. Where Can Businesses Use Mobile Billboards?

Anywhere and everywhere, really! These mobile billboards can hit up busy city streets, roll up to big events like festivals, or even cruise through neighborhoods where lots of people live. They're super flexible and can go wherever businesses want them to, making sure the right people see the ads.

4. Who Can Benefit from Mobile Billboard Advertising?

Whether it's a large corporation or your local mom-and-pop store, mobile billboards may help them spread their message. Mobile billboards can be used by political campaigns, non-profit organizations, and event planners to advertise their activities.

5. When's the Best Time to Advertise on Mobile Billboards?

Whenever there's a crowd! When everyone is moving at rush hour or during major occasions like holidays and festivals. Additionally, businesses can utilize them to spread the word about a new product launch or special deal.

6. How Can Businesses Get in on the Mobile Billboard Action?

Simple! They can collaborate with businesses that are experts in this form of promotion. These people can assist with anything from creating the advertisements to organizing the truck routes. Businesses may ensure that the correct people see their ads at the right moment by utilizing their expertise.

In summary:

There you have it, then! In 2024, mobile billboard advertising will be revolutionary for companies trying to reach their target audience. Businesses can ensure that a large number of people see their advertisements by attaching visually striking signage to trucks that go about the community. Mobile billboards are a useful tool for businesses, big or small, to contact their target audience and pique their interest in what they have to offer.

[yourmobileadspartner]

Exploring the Influence of Outdoor Advertising

Outside of traditional billboards, Out-of-Home (OOH) advertising is now present in a variety of locations where people spend their time. OOH advertisements interact with customers directly and integrate seamlessly with the digital environment, offering plenty of visibility and networking opportunities. OOH advertising is common in large cities like Miami, Florida, and throughout the picturesque landscapes of California, from the bustling streets of Los Angeles to the iconic cityscape of New York. Mobile billboards are a noteworthy option for advertising purposes because of their cost-effectiveness and strategic placement, which are crucial factors to understand in order to gauge their influence.

Mobile billboards provide many benefits over stationary ads, such as being more affordable for companies of all sizes, reaching a wider demographic because they visit several sites every day, and having less competition.

Their flexibility enables them to quickly conform to changing customer preferences, and their integration with digital initiatives raises brand awareness and increases engagement. Mobile billboards provide a platform for creative ideas, drawing in viewers and encouraging interaction because of their conspicuous exposure and creative potential.

Are you prepared to investigate how outdoor advertising is changing? Explore the world of mobile billboards and learn how they affect urban areas' visual environments. Whether positioned along the picturesque highways of California or the busy streets of Chicago, mobile billboards provide a distinctive viewpoint on modern advertising. Get in touch with us to find out more about the effects of outdoor advertising and how they affect our day-to-day lives.

[thoughtsonwheels]

Catching Eyes: How Mobile Billboards Are Changing Advertising

Ever wondered how brands capture the attention of audiences wherever they are? There's a little secret, and it's all about these mobile trucks that move around the city. These trucks offer another type of out-of-home advertising, giving businesses a new way to target potential customers.

These trucks are flexible and go where the action is. There are huge mobile billboards on the street targeting all hotspots. where people pass, that's how effective these mobile ads are. They are like chameleons, blending into any environment, making sure that only the right audience sees them.

Whether it's rush hour or a festival, these trucks make an impact and attract a lot of attention.Mobile billboards allow advertisers to plan and schedule when and where their ads appear. Advertisers can also closely monitor the effectiveness of their campaigns. From impressions to engagement levels, all the details are in place to help refine and maximize their strategy.

These mobile billboards appear in metropolitan areas such as Los Angeles, California, New York City, Miami, Florida, Charlotte, North Carolina, Washington DC, and Chicago. The best thing about these trucks is that they are cheap and don't cost an arm or a leg.

They don't have to worry about manufacturing or installation costs. Last but not least, these mobile billboards are not only big, but also bright and bold, which is hard to ignore when you see them. These types of ads are sure to leave a lasting impression. Impressive with attractive images, attractive animations, and some even have interactive elements.

Ultimately, mobile ads are a powerful modern form of advertising that offers flexibility, customization, cost-effectiveness and a lot of wow factor for your audience. Next time you're on a busy street, keep an eye out for these billboards, they might have something you want.

[creativeadagencyadzze]

Are you seeking innovative and effective ways to reach your target audience through advertising? With the growing prevalence of mobile and in-hand technology, businesses are exploring new forms of advertising, including AR in-hand advertising. In this article, we will compare Mobile Digital Billboard Truck Advertising with AR Advertising to determine which approach is more effective for reaching your target audience.

Advertising is essential for the success of any business strategy. After the COVID-19 pandemic, AR advertising is now considered a better option than Mobile Digital Billboard Truck Advertising.

Mobile digital billboard truck advertising involves placing a billboard on a truck and driving it around to different locations to advertise a product or service. This form of advertising is highly visible and can reach a large audience in a short amount of time. The billboards are typically bright, colorful, and eye-catching, making them hard to miss. The ability to display dynamic content such as videos and animations makes them highly effective in attracting the attention of viewers. This feature can enhance the overall impact of advertising campaigns.

Disadvantages of Mobile Digital Billboard Truck Advertising

One of the disadvantages of mobile digital billboard truck advertising is that it can be difficult to measure its effectiveness. Unlike online advertising, which provides detailed analytics on impressions, clicks, and conversions, it can be challenging to determine how many people have seen a mobile billboard truck advertisement. Additionally, the effectiveness of digital billboard truck advertising can be impacted by weather conditions and traffic.

AR Advertising

AR advertising is a newer form of advertising that utilizes augmented reality technology to engage viewers. It involves placing a virtual advertisement in the physical world through a mobile device such as a smartphone or tablet. When the viewer points their device at the designated area, the virtual advertisement appears on the screen, blending seamlessly with the real world. This form of advertising is highly interactive and can create a unique and immersive experience for viewers.

Advantages of AR Advertising

One of the main advantages of AR advertising is its interactivity. It allows viewers to engage with the advertisement in a way that is not possible with other forms of advertising. Additionally, AR advertising can provide detailed analytics on impressions, clicks. and conversions. This makes it easier for businesses to measure its effectiveness. Another advantage of AR in-hand advertising is that it is not affected by weather or traffic. This is because it can be accessed from anywhere using a mobile device, providing convenience and flexibility to potential customers.

Comparing Mobile Digital Billboard Truck Ads with In-Hand Advertising:

 

In-hand advertising is a form of advertising where businesses promote their products or services using tangible items that consumers can physically hold. Examples of in-hand advertising include promotional products, such as branded pens, keychains, and t-shirts.

So, how do mobile digital billboard truck ads compare with in-hand advertising? Let’s take a look:

 

Cost: In-hand advertising is often more cost-effective than mobile billboard truck ads. Promotional products can be purchased in bulk at a lower cost, whereas mobile digital billboard truck ads require more resources, including the cost of the truck, screens, and staff to operate the truck.

Reach: Mobile digital billboard truck ads have a broader reach than in-hand advertising. They can reach a large number of people in a specific area, whereas in-hand advertising is limited to the number of promotional products distributed.

Engagement: In-hand advertising can create a more personal connection with the consumer. Consumers are more likely to engage with a physical item they can hold than a digital ad on a truck.

Recall: In-hand advertising has a higher recall rate than digital billboard truck ads. Consumers are more likely to remember a brand that gave them a tangible item, leading to increased brand awareness and sales.

[brandonwheelz1]

Differences Between Digital and Outdoor Advertising

Differences Between Digital and Outdoor Advertising

CONTENT OVERVIEW

I. Introduction

Brief overview of the topic

II. Digital Advertising

Definition

Types of Digital Advertising

Advantages of Digital Advertising

III. Outdoor Advertising

Definition

Types of Outdoor Advertising

Advantages of Outdoor Advertising

IV. Differences between Digital and Outdoor Advertising

Key Differences

V. Conclusion

I. Introduction:

In today's world, businesses have several options when it comes to advertising. With the rise of digital technology, digital advertising has become a popular choice. But, outdoor advertising still holds its ground. In this article, we'll look at the differences between digital and outdoor advertising and help you understand the benefits of each type of advertising.

II. Digital Advertising:

Digital advertising refers to the use of digital channels such as websites, social media, search engines, and mobile apps to promote a product, service, or brand. It allows for targeted audience reach and measurable results, with the ability to make real-time adjustments. Digital advertising is cost-effective, but can be more expensive compared to other forms of advertising.

Types of Digital Advertising:

Search engine advertising

Social media advertising

Mobile advertising

Video advertising

Advantages of Digital Advertising:

Targeted audience

Cost-effective

Measurable results

Real-time adjustments

III. Outdoor Advertising:

Outdoor advertising refers to advertising through physical media such as billboards, transit advertisements, and street advertising. It has a large audience reach and can be cost-effective for high impact ads, creating a tangible impact and good for building brand awareness. However, it provides limited measurable results compared to digital advertising.

Types of Outdoor Advertising:

Billboards

Transit advertisements

Street advertising

Building advertisements

These are all types of outdoor advertising, which refers to advertisements that are displayed in public spaces outside of buildings. Each of the listed forms refers to a specific way in which outdoor advertising is accomplished:

Billboards are large, freestanding structures that display advertisements, often along highways and in high-traffic areas.

Transit advertisements refer to advertisements that appear on vehicles like buses and trains, as well as on subway or bus stations.

Street advertising involves posters, banners or signs attached to street furniture, buildings or on the street itself.

Building advertisements refer to the use of buildings or their facades as a display surface for advertisements.

Advantages of Outdoor Advertising:

Large audience reach

Cost-effective for high impact ads

Tangible impact

Good for building brand awareness

IV. Differences between Digital and Outdoor Advertising:

Key Differences:

Audience reach

Cost-effectiveness

Measurable results

Tangible impact

Flexibility

Creative limitations

Geolocation targeting

Environmental impact

Reach and frequency

Interactivity

Audience reach: Digital advertising allows for targeted audience reach through channels such as websites, social media, and search engines. Outdoor advertising, on the other hand, has a larger audience reach through physical media such as billboards and transit advertisements.

Cost-effectiveness: Digital advertising can be cost-effective, particularly when compared to traditional forms of advertising such as television and print. However, the cost of digital advertising can vary greatly depending on the specific channel and target audience. Outdoor advertising can also be cost-effective, particularly for high impact ads such as billboards.

Measurable results: Digital advertising offers measurable results through metrics such as clicks, conversions, and impressions. This allows advertisers to adjust their campaigns in real-time to optimize performance. Outdoor advertising, however, provides limited measurable results and relies more on brand recall and impact.

Tangible impact: Outdoor advertising creates a tangible impact with its physical presence, particularly for high impact ads such as billboards. Digital advertising, on the other hand, relies more on the use of metrics to measure its impact.

Flexibility: Digital advertising allows for real-time adjustments and changes to campaigns, whereas outdoor advertising typically requires more lead time for changes or updates.

Creative limitations: Digital advertising has the ability to use interactive and dynamic elements such as video and animation, whereas outdoor advertising has limited creative capabilities.

Geolocation targeting: Digital advertising allows for targeting specific geographic locations through GPS technology and IP addresses, whereas outdoor advertising is limited in its ability to target specific geographic locations.

Environmental impact: Outdoor advertising has a potential impact on the environment through the production and disposal of physical media such as billboards. Digital advertising, on the other hand, has a lesser impact on the environment but may consume energy in data centers.

Reach and frequency: Digital advertising allows for a large number of impressions and a high frequency of exposure to the target audience, whereas outdoor advertising has a more limited reach and frequency.

Interactivity: Digital advertising allows for two-way communication and interactivity with the audience, whereas outdoor advertising is limited in its ability to engage with the audience.

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising to make an informed decision.

V. Conclusion:

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising so you can make an informed decision for your business.

[strongermonster]

just saw my first mobile digital billboard that was 3 massive bright LED screens in a triangle affixed to the top of a car driving around, and

a) how is this not a safety hazard, why is this legal (and while i'm at it, why are ANY of the bright as fuck obnoxious piece of shit roadside LED billboards allowed, fuck you)

b) can we not go any portion of our pitiful lives without seeing a fucking ad, and

c) at the risk of sounding perhaps excessive: i hope the person who came up with this dies. i hope the person driving the car dies. i hope the company that it was promoting has every building it operates blow up and all the managers die. fuck you.

[stars-in-my-damn-eyes]

the impermanence of the internet disgusts me. websites going down when the owner decides to stop maintaining it, platforms going under for not being profitable, webpages and videos and articles and sires being randomly pulled or blocked or hidden, link rot, the slow metamorphosis of sites into glimmering billboards with panopticons hidden behind them, Your Account Has Been Terminated, oops! you can't open this file type! This hard drive is not compatible with your 2012 ipad so have fin emailing yourself 5 years worth of family photos. You entered the password for your Gmail account from 8 years ago correctly but just to make sure it's you we need to text you a pin code! To the mobile phone you lost after the move when you were 14 years old. Oopsie! Your 128GB USB had a pin break in the plug and your data is inaccessible. You must access your bank, healthcare, workplace online. Make sure to download our app! We need to put everything in the most impermanent medium possible. Pay monthly for more cloud storage. Pay monthly for no ads. Pay monthly for some, but less ads. What a disgusting way to live.

[lurkingcrow]

So there's a state election coming up in QLD and while I've been inundated with physical campaign material via corflute, letterbox drops and billboards, and I've even had the occasional ad pop up in a mobile game, today is the first time I have ever seen a political ad on Tumblr...

I almost died when *this* popped up on my dash.

Someone clearly understood the Tumblr Ad vibe!

[mediatrucksinc]

Did You Know the Advantages of LED Ad Truck in Toronto ON?

LED ad trucks are a new light in the advertising sky that has appeared in Toronto's bustling streets. These revolving exhibits give the city more than simply color; they give messages that convey motion and vitality. We'll go inside the world of LED ad truckin Toronto ON today and discover what sets them apart from conventional static billboards. Read more: https://ext-6349950.livejournal.com/837.html

[cupidddd-d]

you like what i represent, i like the attention

in which you're both selfish-- greedy, even.

cw: age gap

the reader doesn't have any pronouns addressed towards them, so feel free to read in whatever gender you prefer :)

what was it called when animals would use each other for their own benefits? like the crocodile and the plover? the crocodile would allow the plover to pick bits of meat from its teeth, and in turn, the plover would get a meal. a symbiotic relationship.

you were a model plastered on every magazine cover, every billboard. the type of model that children dreamed of becoming. the type of model who drowned in designer clothes and luxury brand deals.

tony was a billionaire, of course. everyone knew who tony stark was. and he didn't like you. not really, anyway. he only paraded you around because the paparazzi was always watching, and he needed you to hold his arm and look pretty, which you did.

he bought you expensive gifts and took you to fancy restaurants, and of course you'd go along with it. who wouldn't? you got even more attention, and tony's fame was only adding to yours.

and of course, the age gap between the two of you was very controversial. he was almost 40, and you were barely in your 20s. it made for a lot of bad press, and people were constantly making judgmental comments. but the way you saw it, all publicity was good publicity.

"i have to make an appearance at some nascar race on the 25th," tony said offhandedly. "there's gonna be a lot of reporters there."

you were having your monthly meeting about syncing up your schedules-- which was, of course, an essential piece in your ruse.

"i can't-- i have a photoshoot then from 8am to 4pm. but that's the latest date we can see each other unless we want to risk rumors about a break up between us," you frowned, pausing your mobile game to think.

"maybe it's good, right? it'll get people talking again. we've been too stable. people are getting used to us-- that's what my publicist said."

"no, no...people were waiting for us to break up. they'll cheer for, like, two seconds, and then they'll move on. is it possible for you to be late to the race?" you mused, tapping your nails on the side of your phone.

"oh, tony, you shouldn't have!" you gushed, your arms barely able to encase the massive bouquet of gold-dipped roses.

your mouth felt too big for your face, as if it was stretching your cheeks awkwardly, but it always felt this way when you were faking your enthusiasm. were your eyes crinkling enough to make your smile seem realistic? nobody ever commented on it, so perhaps you were better at acting than you thought.

"i just wanted to give my baby a little gift before taking you to the nascar race," tony flashed you a charming grin, his whitened teeth sparkling in the bounce lights. his expression seemed natural, but you supposed he had more experience in crafting his persona than you did.

you ducked your head to smell the flowers, hiding a triumphant grin as you noticed the flashing of a camera in your peripheral vision.

[youareinlovetv]

you wake up. you get out of bed to your alarm set on your phone, and go downstairs to eat breakfast. you decide to go on tumblr for your morning scroll while eating, and find that the ads have gotten more frequent now. they’re all for mobile games. and you can’t mute them because there’s no mute button. you decide to go to youtube to watch a video instead but remember that you have to skip 2 15 second ads just it watch, with 10 ad breaks in an 8 minute video.

you get up and finish getting ready, and go drive to work. on your way, you see dozens of billboards advertising medicine, restaurants, and other things. you turn on the radio to be bombarded with an ad break that feels longer and longer each time you turn on the radio. you open spotify instead and find out your premium subscription expired because you forgot to pay it. no worries, you don’t need it! you shuffle your playlist and after the first song plays, 3 30 second ads play back to back, with the most annoying sounds possible. after your ad break is over, spotify teases you and gives you a 10 second ad saying how you should buy premium.

you arrive to work and open your email inbox to find that half of it is spam, filled with ads and offers for services, dumb skin care products, fake deals on stores. you close your email and decide to listen to a podcast while you work. 5 minutes into the podcast, without warning, the hosts go into an ad break and talk about their new sponsor. this goes on for 5 minutes more. you turn off the podcast and decide to work in silence until you go home.

on your way home, you see the same billboards teasing you like they did in the morning. you don’t get tempted.

you decide to go to the store to get a sweet treat for yourself for all the work you did today. as you’re checking out, the cashier asks if you want to join their rewards program. you say no. they insist. they describe all the “offers” and “benefits” of the program. after saying no 6 times, and waiting 5 minutes, they stop trying. you leave the store.

you go home and decide to watch a show. you open your streaming service to find that they demoted you down to an “ad-supported” tier, and to get no ads again, you have to pay a higher price. but it shouldn’t be that bad. you start playing the show, but 5 minutes in an ad break comes on. it lasts 5 minutes. there’s 6 ad breaks throughout the 44 minute episode. you quit watching after the 2nd break.

you decide instead that maybe you can watch some tiktok to unwind, but that was a bad decision. half of your for you page is cluttered with sponsorships, temu-grade products, and livestreams of people baiting for money.

you close tiktok and think about how boring your life is, so you google “things you can do to make your life less boring”. the first 10 results are all ads for amusement parks that cost too much money and games that also cost too much money. after scrolling through the ads, you find articles with lists of ideas, but by #100 they start repeating the same ideas, but with different wording. you closed the tab after seeing the 6th pop up asking you to subscribe to their email list.

maybe you can read a book! you’ve already read all your physical books, so maybe you can read one of the books you got for your kindle. you pick up your kindle and see an ad on the screen for some dumb product. you put the kindle down and decide to go to bed early.

laying down in bed awake, you wonder how we got this way. how riddled our society is with marketing, corporations, and ads. why everyone wants to sell you something. why instead of making something you love and sharing it with the world, you ruin it with greedy marketing schemes and tactics.

but you can’t do anything about it, can you?

you close your eyes and try to sleep.

you dream about a world without greed, and realize that it’s never going to become a reality.

[thoughtsonwheels]

Unlocking the Transformative Potential: Mobilizing Billboards to Revolutionize Advertising

Have you ever considered how well-known brands manage to draw in customers wherever they may be? Mobile billboards are a small device they employ as a covert weapon in their toolbox. These gangsters migrate around crowded cities including Chicago, Washington, DC, Los Angeles, California, New York City, Miami, Florida, and Charlotte, North Carolina. These trucks offer a distinct atmosphere and a novel form of out-of-home advertising, providing businesses with an innovative approach to reaching prospective clients. Their mobility allows them to move to locations where the action is. These enormous moving billboards travel the streets, focusing on places where people congregate.

They merge in the background noiselessly, selectively focusing on the appropriate audience, much like a chameleon. Regardless of the time of day—rush hour, holiday, or just regular—these trucks are undoubtedly creating a big impression and drawing attention. Since mobile billboards have become more common, entrepreneurs who want to have a visual presence for their goods may now strategically arrange and schedule the appearance of their ads. Furthermore, companies are able to accurately monitor the effectiveness of their efforts.

They can adjust their approach and maximize their investment because all the information—including engagement levels and impressions—is available. These movable billboards are inexpensive, which is one of their greatest features. It wouldn't cost the earth to advertise this way. For what reason? Installation or production fees are not required. Nothing like that would concern you.

Not to mention, when you catch a peek of these mobile billboards, it's hard to miss them because they're not just large but also noticeable, bright, and eye-catching. They offer engaging animations, visually appealing graphics, and even interactive features. This type of advertisement undoubtedly makes an impact on viewers. In summary, mobile billboards are undoubtedly a successful form of advertising in the present era. In addition to versatility, they provide dynamic personalization that is one-of-a-kind, and most significantly, it is affordable.

Going forward, whether you walk or even just stroll around the city streets, keep a look out for these billboards that move; they might just be displaying something you would be interested in!

[rrlexchange]

Ralph Lauren Takes His Line on the Road

By Stephanie Strom Sept. 23, 1993 (Originally published in the NYT)

While other retailers are taking their acts to television's home shopping networks, Ralph Lauren is taking his new line of jeans and rugged clothing on the road in an 18-wheeler.

A team of nine young salespeople yesterday started selling the designer's RRL, or Double RL collection out of a Peterbilt semitractor trailer truck parked on the campus of New York University in Manhattan. The trailer, painted with mustangs running across one side and pulled by a cherry red cab, plans to visit college campuses across the country cultivating customers who might otherwise miss the company's more traditional marketing efforts.

"It's a traveling billboard," Mr. Lauren, who looked as if he had just stepped out of one of the on-board dressing rooms in full RRL attire, said in a truckside interview at N.Y.U.

But it goes beyond that. The truck gives the designer, who is as much a savvy marketer as he is a fashion maven, and his retail empire reach beyond the fashion magazines and department store shops that feature RRL clothes. College students do not necessarily look to the ads in Esquire and Vogue for wardrobe ideas, Mr. Lauren reasons, or spend money in department and specialty stores.

Ralph had challenged us to come up with a new way of reaching young people because they don't read magazines as much," said Mary Randolph Carter, vice president of advertising for the Polo Ralph Lauren Corporation.

Peter Strom, the company's to-the-point President, explained that the traveling store was not about making a profit but, rather, about making a statement. The truck is scheduled to stop on college campuses through the first week of December, but Mr. Strom said he would be willing to finance a spring tour if the one this fall won the company exposure.

That sales are a secondary goal is not surprising, since $68 blue jeans and $78 flannel shirts may not fit into the average college student's budget. But Mr. Lauren is not worried about prices. "All the prices are very competitive," he said. "My products are really good products, high quality, and people will pay for that." Thrift-Shop Ambience.

The shop inside the truck, which has a sort of a Salvation-Army-thrift-shop-meets-general-store atmosphere, opens onto a tented area where clothes are stacked on battered industrial work tables, tossed into baskets or hung on mobile pipe racks. The collection is heavy on items like roomy barn jackets, tooled belts, faded flannel shirts and worn jeans

To handle logistics and campus politics, the company teams up at each campus it plans to visit with a student group, which then makes arrangements for the truck's arrival. In exchange, the traveling RRL shop donates 10 percent of its profits to the sponsoring organization.

Ads in campus newspapers and an "800" telephone number help herald the arrival of the truck, which stays two days at each campus. After leaving N.Y.U. it will head for the University of Connecticut at Storrs and then the University of Massachusetts at Lowell.

Said Sam Hamilton, the 29-year-old road manager who is leading the team, "I figure I can write a memoir when it's all over."

[mostlysignssomeportents]

We should ban TikTok('s surveillance)

With the RESTRICT Act, Congress is proposing to continue Trump’s war on Tiktok, enacting a US ban on the Chinese-owned service. How will they do this? Congress isn’t clear. In practice, banning stuff on the internet is hard, especially if you don’t have a national firewall:

https://doctorow.medium.com/theyre-still-trying-to-ban-cryptography-33aa668dc602

If you’d like an essay-formatted version of this post to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/03/30/tik-tok-tow/#good-politics-for-electoral-victories

My guess is that they’re thinking of ordering the mobile duopoly of Google and Apple to nuke the Tiktok app from their app stores. That’s how they do it in China, after all: when China wanted to ban VPNs and other privacy tools, they just ordered Apple to remove them from the App Store, and Apple rolled over:

https://pluralistic.net/2022/11/11/foreseeable-consequences/#airdropped

That’s the completely foreseeable consequence of arrogating the power to decide which software every mobile user on earth is entitled to use — as Google and Apple have done. Once you put that gun on the mantelpiece in Act I, you damn betcha that some strong-man backed by a powerful state is going to come along and shoot it by Act III.

The same goes for commercial surveillance: once you collect massive, nonconsensual dossiers on every technology user alive, you don’t get to act surprised when cops and spies show up and order your company to serve as deputies for a massive, off-the-books warrantless surveillance project.

Hell, a cynic might even say that commercial surveillance companies are betting on this. The surveillance public-private partnership is a vicious cycle: corporations let cops and spies plunder our data; then the cops and spies lobby against privacy laws that would prevent these corporations from spying on us:

https://pluralistic.net/2023/01/25/nationalize-moderna/#hun-sen

Which makes the RESTRICT Act an especially foolish project. If the Chinese state wants to procure data on Americans, it need not convince us to install Tiktok. It can simply plunk down a credit card with any of the many unregulated data-brokers who feed the American tech giants the dossiers that the NSA and local cops rely on.

Every American tech giant is at least as bad for privacy as Tiktok is — yes, even Apple. Sure, Apple lets its users block Facebook spying with a single tap — but even if you opt out of “tracking,” Apple still secretly gathers exactly the same kinds of data as Facebook, and uses it to power its own ad product:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

There is no such thing as a privacy-respecting tech giant. Long before Apple plastered our cities with lying billboards proclaiming its reverence for privacy, Microsoft positioned itself as the non-spying alternative to Google, which would be great, except Microsoft spies on hundreds of millions of people and sells the data:

https://pluralistic.net/2020/11/25/the-peoples-amazon/#clippys-revenge

Tech’s surveillance addiction means that Tiktok’s own alternative to the RESTRICT Act is also unbelievably stupid. The company has proposed to put itself under Oracle’s supervision, letting Oracle host its data and audit its code. You know, Oracle, the company that built the Great Firewall of China 1.0:

https://www.eff.org/deeplinks/2010/01/selling-china-surveillance

We should not trust Tiktok any more than we trust Apple, Facebook, Google or Microsoft. Tiktok lied about whether it was sending data to China before:

https://www.buzzfeednews.com/article/emilybakerwhite/tiktok-tapes-us-user-data-china-bytedance-access

And even if it keeps its promise not to send user data to China, that promise is meaningless — it can still send the vectors and models it creates with that data to China — these being far more useful for things like disinformation campaigns and population-scale inferences than the mere logs from your Tiktok sessions.

There are so many potentially harmful ways to process commercial surveillance data that trying to enumerate all the things that a corporation is allowed to do with the data it extracts from us is a fool’s errand. Instead, we should ban companies from spying on us, whether they are Chinese or American.

Corporations are remorseless, paperclip-maximizing colony organisms that perceive us as inconvenient gut-flora, and they lack any executive function (as do their “executives”), and they cannot self-regulate. To keep corporations from harming us, we must make it illegal for them to enact harm, and punish them when they break the law:

https://doctorow.medium.com/small-government-fd5870a9462e

After all, the problem with Tiktok isn’t the delightful videos or the fact that it’s teaching a generation of children to be expert sound- and video-editors. The problem with Tiktok is that it spies on us. Just like the problem with Facebook isn’t that it lets us communicate with our friends, and the problem with Google isn’t that it operates a search engine.

Now, these companies will tell you that the two can’t be separated, that a bearded prophet came down off a mountain with two stone tablets, intoning, “Larry, Sergey, thou shalt stop rotating thine logfiles and, lo, thou wilt data-mine them for actionable market intelligence.” But it’s nonsense. Google ran for years without surveillance. Facebook billed itself as the privacy-forward alternative to Myspace and promised never to spy on us:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3247362

The inevitabilist narrative that says that corporations must violate our rights in order to make the products we love is unadulterated Mr Gotcha nonsense: “Yet you participate in society. Curious. I am very intelligent”:

https://thenib.com/mister-gotcha/

Of course, corporations push this narrative all the time, which is why American Big Tech has been quietly supporting a ban on Tiktok, which (coincidentally) has managed to gain a foothold in the otherwise impregnable, decaying, enshittified oligarchy that US companies have created.

They have conspicuously failed to call for any kind of working solution, like a federal privacy law that would ban commercial surveillance, and extend a “private right of action,” so people could sue tech giants and data-brokers who violated the law, without having to convince a regulator, DA or Attorney General to bestir themselves:

https://www.eff.org/deeplinks/2019/01/you-should-have-right-sue-companies-violate-your-privacy

Instead, the tech giants have the incredible gall to characterize themselves as the defenders of our privacy — at least, so long as the Chinese government is the adversary, and so long as its privacy violations come via an app, and not buy handing a credit card to the data-brokers that are the soil bacteria that keeps Big Tech’s ecosystem circulating. In the upside-down land of Big Tech lobbying, privacy is a benefit of monopoly — not something we have to smash monopolies to attain:

https://www.eff.org/wp/interoperability-and-privacy

Not everyone in Congress is onboard with the RESTRICT Act. AOC has come out for a federal privacy law that applies to all companies, rather than a ban on an app that tens of millions of young Americans love:

https://www.businessinsider.com/aoc-first-tiktok-congress-ban-without-being-clued-in-2023-3

You know who agrees with AOC? Rand Paul. Yes, that absolute piece of shit. Paul told his caucusmates in the GOP that banning an app that millions of young American voters love is bad electoral politics. This fact is so obvious that even Rand fucking Paul can understand it:

https://gizmodo.com/rand-paul-opposes-tiktok-ban-warns-republicans-1850278167

Paul is absolutely right to call a Tiktok ban a “national strategy to permanently lose elections for a generation.” The Democrats should listen to him, because the GOP won’t. As between the two parties, the GOP is far more in thrall to the Chamber of Commerce and the rest of the business lobby. They are never going to back a policy that’s as good for the people and as bad for big business as a federal privacy law.

The Democrats have the opportunity to position themselves as “the party that wants to keep Tiktok but force it to stop being creepy, along with all the other tech companies,” while the GOP positions itself as “the party of angry technophobes who want to make sure that any fun you have is closely monitored by Mark Zuckerberg, Sundar Pinchai and Tim Cook and their pale imitations of the things you love about Tiktok.”

That’s not just good electoral politics — it’s good policy. Young voters aren’t going to turn out to the polls for performative Cold War 2.0 nonsense, but they will be pissed as hell at whoever takes away their Tiktok.

And if you do care about Cold War 2.0, then you should be banning surveillance, not Tiktok; the Chinese government has plenty of US dollars at its disposal to spend in America’s freewheeling, unregulated data markets — as do criminals, petty and organized, and every other nation-state adversary of the USA.

The RESTRICT Act is a garbage law straight out of the Clinton era, a kind of King Canute decree that goes so far as to potentially prohibit the use of VPNs to circumvent its provisions. America doesn’t need a Great Firewall to keep itself safe from tech spying — it needs a privacy law.

Have you ever wanted to say thank you for these posts? Here’s how you can: I’m kickstarting the audiobook for my next novel, a post-cyberpunk anti-finance finance thriller about Silicon Valley scams called Red Team Blues. Amazon’s Audible refuses to carry my audiobooks because they’re DRM free, but crowdfunding makes them possible.

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

[Image ID: A modified vintage editorial cartoon. Uncle Sam peeks out over a 'frowning battlement' whose cannon-slots are filled with telescopes from which peer the red glaring eyes of HAL 9000 from '2001: A Space Odyssey.' Topping the battlements in a row are Uncle Sam and three business-suited figures with dollar-sign-bags for heads. The three dollar-bag men have corporate logos on their breasts: Facebook, Google, Apple. Standing on the strand below the battlements, peering up, is a forlorn figure with a Tiktok logo for a head. The fortress wall bears the words 'RESTRICT Act.']